The 2014 Umbra/Pratt Design Challenge asked students to design dorm products for Umbra x Target's back to college collaboration. After presenting several concepts to Umbra's co-founder, Paul Rowan, I was directed to further develop and prototype the graphic laundry tote. Creating a compelling product story was the final element of the challenge.
Original illustrations developed to print onto stretch denim used for constructing the totes.
Constructed with Kathleen Kao
Modeled by Maddie Edgar and Santi Braby Brown
Starring Jaeyoung Han and Peter Lengel